Top 5 tips for protecting your intellectual property

Intellectual Property isn’t just one thing, it’s an umbrella term used to cover aspects of a business. These aspects include Trade Marks, Design, Copyright and Patents; but it also has strong links to other aspects such as Confidentiality and Trade Secrets.

Understanding what you have within your business is vital to protecting it. For example…
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My Top 5 Tips on How To KISS

Supposedly originating from the military in the 1960’s, this is an acronym that you ought to familiarise yourself with and, wherever possible, implement within your marketing strategy. It’s an extremely valid point – don’t over-complicate things.

Yet I read an awful lot of marketing literature that contain a vast array of acronyms… Read more >>>

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What to do when you have one of them days…

For anyone who knows me, they will tell you I’m one of those annoying kinda people who’s always upbeat, happy and positive. And that’s just me, I always look for the good within the bad, and lets face it WE ARE SURROUNDED WITH LOTS OF BAD!

But you really do have the choice to decide how you respond to these bad situations, and it sounds easier… Read more >>>

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Recommended Books

The Virgin Way: How to Listen, Learn, Laugh and Lead
by Sir Richard Branson

With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. This is not a conventional book on leadership. There are no rules – but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you’re at the beginning of your career, or head of a Fortune 500 company – this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader – not just a boss. More >>

The Gift of Time: How Delegation Can Give You Space to Succeed –
by Gail Thomas

If you want to succeed in your career, or make more room in your life for the nonwork stuff, then you need to free up some time. And what′s the key to finding time? Delegation. Let Gail Thomas teach you to art of delegation. Stop wasting your time on tasks you′re overqualified for and see how you actually can focus on the important stuff. And you won′t just learn how to delegate ′down′ Gail will also help you master upwards delegation. More >>

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