How to Use PR for Business Growth
There is a misconception amongst many businesses that getting an article in a newspaper or a big news site will open the floodgates to customers, filling the order book or driving traffic through the roof. It’s...
Social Media Marketing Strategy For Small Businesses in 2019
Social Media Marketing strategy is your guide to everything you do on Social Media, be it your posts, replies, likes, comments, etc. The idea is to have a common goal that drives all your actions so that you ...
How Small Business can avoid Social Media Time Trap: 7 Simple Steps
We live in times where customers expect brands to be on social media platforms. Last year’s study by Hubspot revealed that today’s consumers anticipate most brands to be active on at least three to four social ...
Get the most out of social media as a small business
In this article you will find the answers for the most asked questions by Small Business on social media subject.
Paul Sackmann from Hootsuite (the most used social media management platform in the world) wa...
Get better at talking about your start-up to journalists
I was going to title this post “Get better at pitching to journalists”, but many people outside of PR don’t know exactly what “pitching” means. So to be clear, “pitch” is another way of saying “tell your s...
The Basics Of Facebook Advertising for Small Business in 7 Simple Steps
Facebook has an unprecedented potential to expand your small business reach. And this can be achieved without breaking the bank, as the average cost-per-conversion of Facebook ads is 35% lower when compared to ...
Proofreading – necessary or waste of time?
A pet hate of mine – reading a great website, post, article or even book and finding spelling mistakes, missed words, incorrect grammar (not that I’m really hot on this area – but I know a lady who is if you ne...
Opportunity Management ~ Which deals should you really be working on?
I’m sure that we’ve all known someone (or perhaps even done it ourselves) who has visited the casino and won a reasonable amount of money but, rather than walk away, continues to chase the dream and an even big...
4 tips to building your personal brand
When it comes to personal branding, everyone has one, you, your friends, business associates, family etc But what is your brand saying about you?
Branding is your identity, It is who you are and how the worl...
How the 7 Touch Marketing Plan works
How the 7 Touch Marketing Plan works
When you create your marketing plan, put yourself in the shoes of your prospect. What are they looking for and how do you answer that need? People buy from people they tr...