What Constitutes Personal Data in B2B?
Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is personal data, because it refers to the person, i.e. the consumer. However, there is a common misconception that Business to Business (B2B) data is purely business and therefore does not include any personal data. It’s a simple mistake to make… Read more >>>
Copying another company’s restrictive covenant might seem like the easiest route – but it often won’t protect your business.Businesses rely on the quality of their competitive knowledge; the effectiveness of their delivery; and the nature of their supplier and client relationships. A new employee will begin to be entrusted with understanding… Read more >>>
80% of success is mental, 20% is physical
So recently I shared an image across social media that outlined success is 80% mental & 20% physical, I wanted to expand on this share, and open this up to give a better explanation. You may have heard of the Pareto Principle, better known as the 80/20 rule. Which basically states that 80% of your business comes from 20% of your clients… Read more >>>
– how to effectively present your business
in a couple of dozen seconds
Another important aspect of positioning and differentiation is the “Elevator Speech” or in other words the “Elevator Pitch”. The word “pitch” has its origin in a venture capital world where entrepreneurs are pitching to investors (making a presentation) hoping they’ll support their project; at least financially. The purpose of the pitch… Read more >>>
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