Social Media Marketing strategy is your guide to everything you do on Social Media, be it your posts, replies, likes, comments, etc. The idea is to have a common goal that drives all your actions so that you can put all your efforts into achieving that one goal.
- What is my end goal?
- Who is your target audience and where can you find them?
- What kind of content can you produce?
- Written content
- Visual Creatives
- What are my competitors doing?
- Where do I stand?
- What is my budget?
Step 1 – Write down your goal
Step 2 – Know your audience
Step 3 – Decide the Social media networks that you’d focus on.
Step 4 – Set a benchmark
- New & evergreen blog posts from their blog
- Inspirational quotes
- Curated content (Industry related)
- Special days/ Weekends in the form of GIFs
- Pictures from the team or community
- Twitter polls aimed at receiving particular feedback or for fun
- Information on how to use their product
- Industry related news
Step 5 – Based on step 4, create your content buckets.
Step 6 – Plan of action
Step 7 – Analyse and adjust
Video content but…
- Have a clear idea of what type of video do you want to produce.
- Find out free/ paid tools that can help you make the videos better.
- Don’t compromise with quality but don’t aim for perfection.
- Saves time.
- The sources you’ve curated content from may share it and help you reach a higher audience.
- You’ll sound less promotional and would be recognized as a thought leader.
Customer service right from the start
- Play with your strengths.
- Know your limits in terms of budget and manpower.
- Don’t follow everything you read on the internet.
- Some trends are good for others but not for you. Know what works for you.
- Experiment. Try new things and be consistent.
- Standard metrics are good but you only need to track what is important for you. Create your own metrics. Find a way to track them.
- Educate your followers. Be a thought leader. Add value to your content, not CTA.
- Don’t aim for vanity metrics like followers, likes, and comments. Aim to connect with your customers, understand what they want and make them your evangelists.
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