This is part 2 of the video interview with Paul Sackmann from Hootsuite – the most widely used social media management platform in the world.

We’ve asked Paul to help small businesses get better understanding of the social media subject. Why should you be on social media? Is there still a place for small businesses? How to use it effectively? Where to start? The future of social media etc.

Looking for part 1? Click here >>

Our Interviewer (Multi Award Winning Speaker & Motivational Sales/Business Mentor) Jon Covey loves social media and he was more than happy to discuss these questions with Paul.

Here’s part 2 of the video:

Click here to watch part 1 >>

Hootsuite - Social Relationship Platform

Part 2 questions:

0:10 – How can businesses actually get more business from social media?

0:54 – How important do you feel reports are for social media users?

2:00 – How much content should be scheduled vs. real time activity?

3:20 – How can Hootsuite help users dominate their social graph?

4:38 – What kind of books do you read/recommend and your favourite author?

5:45 – Other than Hootsuite is there any other kind of software/apps that you recommend would be really useful to businesses.

7:53 – How can users get the best from using Hootsuite?

Click here to watch part 1 of the interview >>

RESOURCES and tools mentioned in this part:

Follow Paul Sackmann


About verified accounts on Twitter



Google Analytics


mentioned in this part

Matt Ruff – Fool on the Hill

Johann Wolfgang Von Goethe – Faust


Subscribe and be the first to know!

Get the most interesting articles, interviews, free webinars and trainings, advice and top tips on Social Media & Marketing delivered straight to your inbox.


Jon Covey

Multi Award Winning Speaker & Motivational Sales/Business Mentor
Jon Covey is a multi award winning sales/trainer and serial entrepreneur based in Sheffield, United Kingdom. Who specialises in self development, personal development, executive business coaching and sales training.

Covey, captivates audiences with his 'do it anyway' style, working through business issues and topics to help individuals and businesses explode productivity and sales.

For over a decade and a half Jon has been working with companies large and small. He is a seasoned entrepreneur with many business ventures under his belt and he is not afraid to tell you about the failures as well as the successes.

What you get from working with Jon is a clear concise straight to the point program that delivers an end result that you only dreamed of. With financial, work, and personal areas of your life balancing, this gives you a real sense of fulfillment in your life.

He often shares his wisdom through many media channels, which instantly turn viral with others eager to learn from his creativity and style.

You can follow Jon on twitter @Jon_Covey

Leave a Reply

Your email address will not be published.