There’s a lot of questions from Small Businesses about social media. Should I use it? Why? Where to start? How to do it effectively? What are the future, trends and best strategies I should use? Where to find helpful resources etc…

So we’ve invited Paul Sackmann from Hootsuitethe most widely used social media management platform in the world to help small businesses get better understanding of the subject and share practical advice.

Our Interviewer (Multi Award Winning Speaker & Motivational Sales/Business Mentor) Jon Covey had a relaxed conversation with Paul Sackmann – Social Marketing & Community Coordinator @Hootsuite.

Here’s part 1 of the video:

Click here to watch part 2 >>

Hootsuite - Social Relationship Platform

Part 1 questions:

0:48 – Hootsuite – what a wonderful  company – Jon presents some impressive stats.

1:26 – What makes Hootsuite so special?

2:52 – Changes in the interface of Hootsuite vs. ability to do things.

3:55 – Why should a business use social media?

4:27 – What is the future of social media? Where do you see it going?

5:18 – What social network do you feel best fits business users?

6:00 – What do you feel is the biggest mistake people make when using social media for business?

7:05 – Social levelled the playing field for small businesses vs. large organisations. With networks limiting post visibility do you still think there’s a place for small businesses in social media?

8:40 – What’s your top tip for getting the most from social media?

9:18 – Do you have any free resources i.e. strategy blue prints/work books that users can download and use as a game plan?

10:27 – Any tips for how users can get the verified status from Facebook/twitter?

12:23 – Do you feel there’re any big No No’s, what shouldn’t be done?

13:01 – What priority order would you place on social networks? i.e. Facebook, LinkedIn, Twitter, Instagram etc.?

Click here to watch part 2 of the interview >>


mentioned in this part:

Follow Paul Sackmann

Hootsuite Resources

Hootsuite Blog

Hootsuite Podium


Click for more social media resources and tools in part 2 >>


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Jon Covey

Multi Award Winning Speaker & Motivational Sales/Business Mentor
Jon Covey is a multi award winning sales/trainer and serial entrepreneur based in Sheffield, United Kingdom. Who specialises in self development, personal development, executive business coaching and sales training.

Covey, captivates audiences with his 'do it anyway' style, working through business issues and topics to help individuals and businesses explode productivity and sales.

For over a decade and a half Jon has been working with companies large and small. He is a seasoned entrepreneur with many business ventures under his belt and he is not afraid to tell you about the failures as well as the successes.

What you get from working with Jon is a clear concise straight to the point program that delivers an end result that you only dreamed of. With financial, work, and personal areas of your life balancing, this gives you a real sense of fulfillment in your life.

He often shares his wisdom through many media channels, which instantly turn viral with others eager to learn from his creativity and style.

You can follow Jon on twitter @Jon_Covey

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