Here’s the infographic created by MyWebProgrammer that shows 55 features every small business website must have:
Easy to read and remember domain name.
A logo which represents your business name clearly.
TagLine that represents what your business does.
Phone No with click to call option.
Eye-catchy call to action button.
Bread Crumb Navigation
Above The Fold
Image slider displaying unique selling point and differentiating factor of your business or your main headline.
Reviews and testimonials (video testimonials can be even better.
Important Business Information like your location, restaurant menu, opening hours.
Below The Fold
Quality content written primarily for the user an then for SEO.
Main Features of your products and services.
Internal links to your website inner pages.
Social media buttons
Online chat feature (nice to have option for instant communication)
About Us content
Inner page content
Captcha / Anti spam feature
Comment feature to increase user engagement.
Search bar to search any previously posted blog.
Sidebar showing your latest and popular blog posts.
Social media share – allowing users to share on social media.
Other Content/Design Points
Easy readable, clean font.
Links that are easy to understand.
Hum burger menu mobile site.
Use contrasting colors – it’s difficult to read light text on light background or dark text on dark background.
Feature to easily update page titles and meta description.
Automatic sitemap creation.
Easy to update URL structure.
Server / Hosting
Fast and reliable hosting.
Automatic website backup feature.
Technical Requirements Backend
Optimised code for Speed Fast loading.
Content management system (CMS) in the back end allows to easily manage and maintain your website.
Cross browser compatible.
Google Webmaster tools integration.
Google Analytics integration.
Schema.org – Rich snippet integration at least for your business name, address and phone number.
Use browser cache to increase website load speed.
Things to avoid on your site if you can
Do not upload videos on your server. Us the power of YouTube and Vimeo instead.
Avoid background music.
Don’t use Flash elements.
Avoid ‘Click to Enter’ your website. Users should be able to access your website without any extra clicks.
Do not steal content.
Do not share your confidential information.
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