Here’s the infographic created by MyWebProgrammer that shows 55 features every small business website must have:

55 Features Every Small Business Website Must Have




Easy to read and remember domain name.

A logo which represents your business name clearly.

TagLine that represents what your business does.

Phone No with click to call option.

Eye-catchy call to action button.

Top Navigation

Bread Crumb Navigation


Above The Fold

Image slider displaying unique selling point and differentiating factor of your business or your main headline.

Reviews and testimonials (video testimonials can be even better.

Important Business Information like your location, restaurant menu, opening hours.


Below The Fold

Quality content written primarily for the user an then for SEO.

Main Features of your products and services.

Internal links to your website inner pages.




Social media buttons

Online chat feature (nice to have option for instant communication)


Inner Pages

About Us content

Inner page content

Contact form

Captcha / Anti spam feature

Privacy Policy page

FAQ page

Blog page



Comment feature to increase user engagement.

Search bar to search any previously posted blog.

Sidebar showing your latest and popular blog posts.

Social media share – allowing users to share on social media.


Other Content/Design Points
to consider

Easy readable, clean font.

Links that are easy to understand.

Mobile responsive.

Hum burger menu mobile site.

Use contrasting colors – it’s difficult to read light text on light background or dark text on dark background.



Feature to easily update page titles and meta description.

Automatic sitemap creation.

Easy to update URL structure.


Server / Hosting

Fast and reliable hosting.

Automatic website backup feature.



Technical Requirements Backend

Optimised code for Speed Fast loading.

Content management system (CMS) in the back end allows to easily manage and maintain your website.

Cross browser compatible.

Google Webmaster tools integration.

Google Analytics integration. – Rich snippet integration at least for your business name, address and phone number.

Use browser cache to increase website load speed.


Things to avoid on your site if you can

Do not upload videos on your server. Us the power of YouTube and Vimeo instead.

Avoid background music.

Don’t use Flash elements.

Avoid ‘Click to Enter’ your website. Users should be able to access your website without any extra clicks.

Do not steal content.

Do not share your confidential information.


Editorial Staff

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