Gefen Team, a Tel Aviv-based creative and innovation agency, has announced that the company has been acquired by Wix.com.

Gefen Team will join Wix’s marketing department to form a new creative team, led by Eran Gefen who will be appointed as VP Creative for Wix. Eran Gefen is a globally recognized agency leader, with a track record for campaign and marketing creativity. Gefen is the recipient of seven Cannes Lions, a Gold Clio and a Gold Effie award, and was recently appointed to the jury of Cannes Lions festival in the prestigious Innovation Lions category.

Founded in 2013, Gefen Team is an award-winning creative and innovation agency working with leading brands such as Coca-Cola, SodaStream, Microsoft, Kimberly-Clark, Outbrain, Doritos and Wix. Notable Gefen Team campaigns include the Diet Coke: Extraordinary Collection, featuring two million uniquely designed bottles. Gefen Team also worked on Wix’s 2016 Super Bowl campaign featuring Kung Fu Panda, and the Doritos Towel Bag.

Headquartered in Tel Aviv, Wix is a leading cloud-based website development platform for over 150 million registered users worldwide. Wix prides itself on creativity, with marketing and advertising campaigns developed by a team of over 200 people led by CMO Omer Shai. Notable Wix campaigns include five consecutive Super Bowl ads, sports team sponsorships in the US, UK and Latin America, as well as global influencer campaigns with leading entertainment, lifestyle, fashion, sports and technology personalities.

“As a company, we have a goal to become one of the top 100 strongest and most beloved brands in the world,” said Omer Shai, CMO at Wix. “We have set out to achieve this by fostering creative departments within the company that possess a deep understanding of our customers around the world and ensuring that our products and features meet the needs of those customers. Across countries and industries, we connect our users with the tools they need to share their visions, connect with their audiences and build their businesses. I am certain that with the addition of Gefen Team’s talent we have taken another significant step towards reaching that goal.”

“My team and I are very excited to join Wix,” said Eran Gefen, Gefen Team’s Founder. “By joining Wix we will take our creative and innovation skills to the next level in a leading global brand.”

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