How to define your brand DNA

How to define your brand DNA

Defining your brand DNA is vitally important. Without it, it’s virtually impossible to grow your business. Moreover, if people at the heart of your organisation don’t understand your brand, they will struggle to deliver the brand’s true passion, purpose and vision to your customers. Read more >>>

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Get better at talking about your start-up to journalists

Get better at talking about your start-up to journalists

I was going to title this post “Get better at pitching to journalists”, but many people outside of PR don’t know exactly what “pitching” means.  So to be clear, “pitch” is another way of saying “tell your story”. And this post is worth reading if you answer “Yes” to any of these questions: Read more >>>

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RECOMMENDED TRAINING
BOB School 2-day workshop this week in London

Bob School Linzi Boyd

If you are a change maker and would like to make your brand stand out from the crowd… it’s something definitely worth your attention.

Spend 2 days in London with #1 brand expert Linzi Boyd and get everybody talking about your business.

You can read more about the workshop here:
http://www.linziboyd.com/bob-school

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Recommended Books

Life. Business.: Just Got Easier
Brad Burton

This book will help change your… LIFE, BUSINESS, THINKING, DIRECTION
All four? Maybe.

Brad shows you how to find the confidence, motivation, passion…and humour to succeed. This book is packed full of practical, proven, actionable steps to make life and business more focused and balanced. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad!

Read more >>

 

Business Networking for Dummies
Stefan Thomas

Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people.
Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to build your business or career – and excellent networking skills will set you apart from the competition. Business Networking For Dummies shows you how to get the most out of networking – both online and offline.

Read more >>

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