There’s a new colour on the block, and I hope you are fond of purple because you about to see a lot of it in 2018. Pantone’s just named the colour of the year for 2018 and it’s called “Ultra Violet.”

However, it’snot just a shade of purple. It’s a way of looking at life, the universe and everything that forms part of it.

Heres what the colour experts have to say about it:

 

Inventive and imaginative, Ultra Violet lights the way to what is yet to come. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with colour and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

 

So now represents a great to time to kick-start your marketing with the new colour theme for 2018, embrace the colour, design with the colour and become synonymous with the colour. The more people begin to see the colour, the more they will recognise you or your brand with it.

Jon Covey

Multi Award Winning Speaker & Motivational Sales/Business Mentor JonCovey.com
Jon Covey is a multi award winning sales/trainer and serial entrepreneur based in Sheffield, United Kingdom. Who specialises in self development, personal development, executive business coaching and sales training.

Covey, captivates audiences with his 'do it anyway' style, working through business issues and topics to help individuals and businesses explode productivity and sales.

For over a decade and a half Jon has been working with companies large and small. He is a seasoned entrepreneur with many business ventures under his belt and he is not afraid to tell you about the failures as well as the successes.

What you get from working with Jon is a clear concise straight to the point program that delivers an end result that you only dreamed of. With financial, work, and personal areas of your life balancing, this gives you a real sense of fulfillment in your life.

He often shares his wisdom through many media channels, which instantly turn viral with others eager to learn from his creativity and style.

You can follow Jon on twitter @Jon_Covey

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