Many entrepreneurs raising money through crowdsourcing sites such as Kickstarter and Indiegogo think in terms of launching the campaign, generating lots of press and then hoping the press gets people to sign up and fund the campaign. There’s nothing wrong with this strategy, but smart startups take it a step further and leverage their fundraising success as a PR event in and of itself. Not only can this impact the crowdfunding campaign itself, but it also sets the stage for securing sales outside of crowdfunding as well as follow-on investment funding.
Here’s how five startups took advantage of their crowdfunding success to generate PR buzz with major media outlets:
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