TODAY, MILLIONS OF people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they’ll see a colorful geometric shape—hexagonal if they drive, circular if they’re a rider—surrounding a small, bit-like square. The colors and patterns will vary from country to country—red in China, turquoise in India, dark teal in the United States—but everywhere, the app will open with an elegant, patterned animation, welcoming users to the new Uber.

Go check for yourself, if you haven’t already. Does it work? Do you like it? Are you freaking out? Be honest.

Because right now, on the fourth floor of Uber’s cavernous offices in downtown San Francisco, the company’s pugnacious founder and CEO, Travis Kalanick, is waiting to hear what people think. Read more…

The post The Inside Story of Uber’s Radical Rebranding appeared first on WIRED.

Editorial Staff

SME Business Academy is #1 place for SMEs.
Valuable and practical advice in crucial business areas. No fake experts!
High Quality knowledge, fresh ideas, inspiration and motivation delivered for you
by a Community of experienced, honest and trusted advisers.

Click the link to read the full text of original article ->>

Leave a Reply

Your email address will not be published.