If you wanted to jam to Ed Sheeran’s new song and rock a pair of sunglasses, just turn to Snapchat. The app debuted a 30-second clip of the “Thinking Out Loud” singer’s new song that is set to release at midnight ET Friday.
You may not have noticed the experience on Snapchat, unless you had your volume up and listening through to hear Sheeran’s voice at the 30-second loop. There’s no mention of Sheeran’s name where users tap to use the lens nor within the lens itself.
Unlike Snapchat’s other popular lenses, you don’t get to transform yourself into Sheeran. Instead, you’re adorned with a pair of bright blue sunglasses and encircled in shiny lights. Read more…
Editorial Staff
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