Marketing

Linzi Boyd – ‎Author of Brand Famous and International Speaker

Linzi Boyd is a serial entrepreneur who set and up sold two businesses before the age of 24, her second company (a successful Footwear brand), which had seven global distribution channels, the shoes were recogn...

Own a startup? You don’t have to hire a PR firm

Lucy Werner

Public Relations

Every day I meet people from different walks of life, working on all kinds of great ideas. Their passion and creativity is infectious. In fact, those two qualities encapsulate why I love working with startups. ...

What is Data Cleaning and Why Bother?

Joanne Clayton

Direct Marketing, Featured Articles

So what is Data Cleaning and why bother? A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then...

My Top 5 Tips on How To KISS

Joanne Clayton

Content Marketing

KISS - For those of you not aware of this acronym, it stands for “Keep It Simple, Stupid!” Supposedly originating from the military in the 1960’s, this is an acronym that you ought to familiarise yourself wi...

Elevator Speech – how to effectively present your business in a couple of dozen seconds

Jack Brzuz

Marketing Strategies

This is the next article of the series on how to position yourself in the market and differentiate your business from the competition. Another important aspect of positioning and differentiation is the “Elev...

What Constitutes Personal Data in B2B?

Joanne Clayton

Direct Marketing, Featured Articles

What Constitutes Personal Data in Business to Business? Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is personal data, because it refers to the person, i.e. th...

Patrick M Powers – founder of Entrepreneurs in London

Jon Covey

Interviews, Marketing, SME BA Interviews

An interview with Patrick M Powers - founder of "Entrepreneurs in London" Europe's Biggest Business Meetup with over 17,000 members.

Direct Response Marketing – the key to your business success

Jack Brzuz

Direct Marketing

Most entrepreneurs don’t know that direct response marketing is the key to the success of their business. Of course it’s not the only one thing that defines becoming successful or not. Nevertheless, it’s the on...

ICO Issues New Direct Marketing Guidance

Joanne Clayton

Direct Marketing, Featured Articles

The Information Commissioner’s Office (ICO) has recently updated its free guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with...

Do you want fries with that?…

Jon Covey

Brad Burton shares his top 3 tips for success

Maximizing Your Revenue Potential: Developing a Strategic Plan for Sales

The Key to Higher Sales: How Personalization Can Help You Grow Your Business

Digital tax: what’s next?

Linzi Boyd – ‎Author of Brand Famous and International Speaker

Own a startup? You don’t have to hire a PR firm

What is Data Cleaning and Why Bother?

My Top 5 Tips on How To KISS

Elevator Speech – how to effectively present your business in a couple of dozen seconds

What Constitutes Personal Data in B2B?

Patrick M Powers – founder of Entrepreneurs in London

Direct Response Marketing – the key to your business success

ICO Issues New Direct Marketing Guidance

Do you want fries with that?…

Editorial Staff

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