How the 7 Touch Marketing Plan works
How the 7 Touch Marketing Plan works
When you create your marketing plan, put yourself in the shoes of your prospect. What are they looking for and how do you answer that need? People buy from people they tr...
B2B Telemarketing – 6 Top Tips for success!
Despite the notion that Telemarketing is being replaced by email and social media, we find that many businesses (including our own) still rely on the telephone for lead generation purposes.
B2B Telemarketing...
What are the Rules on SMS Marketing?
What are the Rules on TEXT (SMS) Marketing?
The act of marketing by text is covered within the Privacy and Electronic Communications Regulations 2003. This legislation states that organisations “must only se...
What is Data Cleaning and Why Bother?
So what is Data Cleaning and why bother?
A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then...
What Constitutes Personal Data in B2B?
What Constitutes Personal Data in Business to Business?
Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is personal data, because it refers to the person, i.e. th...
Direct Response Marketing – the key to your business success
Most entrepreneurs don’t know that direct response marketing is the key to the success of their business. Of course it’s not the only one thing that defines becoming successful or not. Nevertheless, it’s the on...
ICO Issues New Direct Marketing Guidance
The Information Commissioner’s Office (ICO) has recently updated its free guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with...
How to Maximise Your Data Purchase – Part 2
How to Maximise Your Data Purchase - Part 2
So, now you’ve purchased your data using all the hints and tips I gave in Part 1, let’s see if we can ensure the campaign achieves the best possible results. Empl...
How to Maximise Your Data Purchase – Part 1
Your Data Purchase could be the start of something beautiful for your business, especially if it’s used correctly. Ensuring you get the most out of it begins even before your purchase, though continues way afte...
Why Knowing When to Use BCC is Important
When you send an email to several people, knowing when to use Blind Carbon Copy (“BCC”) rather than simply “To” or Carbon Copy (“CC”) is essential. Here’s why…
It’s a Matter of Visibility
When you include...