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Author Lucy Werner

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Lucy Werner

PR expert for startups The Wern PR
Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy’s Iced Coffee, The Marshmallowist and Vinyl Me, Please.

She also consults for innovation, marketing and public relations consultancies, building their go-to market strategies, raising CEO profiles and developing their thought leadership. Lucy uses her own profile to demonstrate how other small businesses can do their own publicity
and has written a ten-day e-learning course for Highbrow called How to get press for your business. She was recently shortlisted as a finalist for Growth Business Enabler from Startups.co.uk. Her first book “Hype yourself: A no-nonsense DIY PR toolkit for small businesses” is launching in January 2020.

Latest posts by Lucy Werner (see all)

  • How to write a great business biography (And why you need one) - March 6, 2019
  • Get better at talking about your start-up to journalists - October 30, 2018
  • Own a startup? You don’t have to hire a PR firm - August 5, 2016
Business biography

How to write a great business biography (And why you need one)

Lucy Werner
Featured Articles, Marketing, Public Relations
Whether I’m pitching a client to write an opinion piece, speak at a conference or suggesting a trend to a features writer, inevitably the first question I will be asked (if I’ve not already included as part of ...
Get better at talking about your start-up to journalists

Get better at talking about your start-up to journalists

Lucy Werner
Featured Articles, Public Relations
I was going to title this post “Get better at pitching to journalists”, but many people outside of PR don’t know exactly what “pitching” means.  So to be clear, “pitch” is another way of saying “tell your s...
Own a startup? You don’t have to hire a PR firm

Own a startup? You don’t have to hire a PR firm

Lucy Werner
Public Relations
Every day I meet people from different walks of life, working on all kinds of great ideas. Their passion and creativity is infectious. In fact, those two qualities encapsulate why I love working with startups. ...

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