Linzi Boyd is an International speaker, Author and Global Partner of Shirlaws Group
A serial entrepreneur, Linzi had set and up sold two businesses before the age of 24, her second company (a successful Footwear brand), which had seven global distribution channels, sold to Caterpillar after the shoes were recognised in the design Museum as design classics.
At the age of 25 Linzi was onto her third business, Surgery Group. Over its 15-year history Surgery has become renowned for influencing an industry, creating exciting projects and elevating some of the countries most famous high-street consumer brands that are well respected and known today. A business that once started out as just PR had formed into a group that BUILDS, RENOVATES and REFRESHES brands.
In my last blog (How to define your brand DNA), I talked about how most people focus their business around product, but that market leaders should always anchor their enterprises around brand.
But there are ...
Most CEOs and management teams build their business around product. But market leaders know they must build their business around brand. Defining your brand DNA is vitally important. Without it, it’s virtually ...
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