There’s no magical “open sesame” key that will guarantee a crowdfunding campaign reaches its goal. But that doesn’t mean that success is a game of chance, either.
Researchers at University at Buffalo School of Management found that successful crowdfunding campaigns share fundamental similarities after they analyzed more than 170,000 Kickstarter campaigns that ran between the 2009 launch of the Brooklyn-based platform and the end of 2015. Only U.S.-based campaigns with a goal of more than $1,000 were included in the study. The research is currently under review for inclusion in an academic journal, but it hasn’t yet been officially published.
Editorial Staff
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