Ranking highly in search engines is crucial for your new business and it can be difficult to determine how to make it easier for your potential customers to find you online. To start, knowing the basics of SEO can be hugely helpful, so we’ve put together some ...
'Oh my god, I work 24/7. I just can't help it, I love work so much!'
This is the first common myth we came across when we started our first business, LY Productions. Every other person we spoke to who started a business would bang on about how they work non...
Words by Donna Torres, Director of SMB at Xero
Starting a new business is exciting. Though sometimes startups can get carried away and expand too quickly, without establishing a stable jumping off point first. Here is some advice to help your startup grow,...
Have you ever thought of starting your own business? If you have, then you’re probably aware of all the obstacles lying ahead: From securing funding to structuring a sustainable business model that will win over investors, there’s a lot to consider.
Becaus...
Every year, there is a myriad of new social media trends. All of them are supposed to help brands to improve their communication and gain fans. You don't always need to look for new and new trends in order to s...
Whether I’m pitching a client to write an opinion piece, speak at a conference or suggesting a trend to a features writer, inevitably the first question I will be asked (if I’ve not already included as part of ...
Words by Donna Torres, Director of small business at Xero
An accountant can provide help and guidance to many aspects of a business. Traditionally, these areas include applying for a business loan, preparing...
1 – Make your organisation easy to research.
To make sure you’re receiving the best candidates, you’ll need to make the questions they’re likely to have easy to find the answers to. If you can work out the que...
There is a misconception amongst many businesses that getting an article in a newspaper or a big news site will open the floodgates to customers, filling the order book or driving traffic through the roof. It’s...
Social Media Marketing strategy is your guide to everything you do on Social Media, be it your posts, replies, likes, comments, etc. The idea is to have a common goal that drives all your actions so that you ...
