1 – Make your organisation easy to research.
To make sure you’re receiving the best candidates, you’ll need to make the questions they’re likely to have easy to find the answers to. If you can work out the questions that your candidates might be asking, you c...
There is a misconception amongst many businesses that getting an article in a newspaper or a big news site will open the floodgates to customers, filling the order book or driving traffic through the roof. It’s not that they’re wrong but PR is about building a...
Social Media Marketing strategy is your guide to everything you do on Social Media, be it your posts, replies, likes, comments, etc. The idea is to have a common goal that drives all your actions so that you can put all your efforts into achieving that one g...
Risks are a significant part of a business. No business can completely avoid risk although the severity of its consequences can be reduced but cannot be eliminated. Business risks are uncertain or unexpected events that cannot be controlled and could possibly ...
We live in times where customers expect brands to be on social media platforms. Last year’s study by Hubspot revealed that today’s consumers anticipate most brands to be active on at least three to four social ...
In this article you will find the answers for the most asked questions by Small Business on social media subject.
Paul Sackmann from Hootsuite (the most used social media management platform in the world) wa...
In today’s business world, there are a seemingly endless number of funding opportunities for firms to choose from. With so many options, it understandable that many business owners feel overwhelmed when tryin...
In today’s day and age, cybersecurity is one of the most critical aspects that no business of any kind and size can afford to compromise. As data become more valuable and data economy grows in importance, it is...
Ben Little from innovation consultancy Fearlessly Frank provides his Top 5 Unicorns to look out for in 2017.
From the Silicon Valley to our Silicon Roundabout here in East London, new tech businesses are lau...
I was going to title this post “Get better at pitching to journalists”, but many people outside of PR don’t know exactly what “pitching” means. So to be clear, “pitch” is another way of saying “tell your s...
