If you work in the world of digital, you’ve probably heard an increasing use of the term ‘data layer’. Data layers make data collection more efficient and reliable, pulling all data in one place to make it easier to understand website usage and performance dat...
What strategy does your organisation adopt when recruiting, managing and nurturing talent within the workplace? Firms often focus on finding the most efficient ways to use their financial capital but are guilty of neglecting their human capital. Understanding ...
Donna Torres, director of small business at Xero UK
Tax submission deadlines can be a daunting task. Scrambling together receipts and checking spreadsheets are not how entrepreneurs want to be spending their time. Making Tax Digital for VAT is going to chan...
Ranking highly in search engines is crucial for your new business and it can be difficult to determine how to make it easier for your potential customers to find you online. To start, knowing the basics of SEO ...
'Oh my god, I work 24/7. I just can't help it, I love work so much!'
This is the first common myth we came across when we started our first business, LY Productions. Every other person we spoke to who starte...
Words by Donna Torres, Director of SMB at Xero
Starting a new business is exciting. Though sometimes startups can get carried away and expand too quickly, without establishing a stable jumping off point fir...
Have you ever thought of starting your own business? If you have, then you’re probably aware of all the obstacles lying ahead: From securing funding to structuring a sustainable business model that will win ove...
Every year, there is a myriad of new social media trends. All of them are supposed to help brands to improve their communication and gain fans. You don't always need to look for new and new trends in order to s...
Whether I’m pitching a client to write an opinion piece, speak at a conference or suggesting a trend to a features writer, inevitably the first question I will be asked (if I’ve not already included as part of ...
